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Helping founders and executives gain visibility and authority so they can scale.

Turn Expertise into Visibility that Drives Value

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Build your voice. Elevate your impact.

You have the vision. You have the expertise. You’ve even got content that showcases your genius.

But it’s not doing anything to drive the bottom line. 

It’s not wasted effort – it’s just disconnected…for now…

You don’t necessarily need to do more to build visibility, authority and momentum for your business, you just need the right process to get more value from what you’re already doing. 

Inside the Thought Leader Lab, we work together to connect the components of your authority, visibility and content engine so that it propels your business forward. 

We do this through integrated communications, PR and content strategy to help you utilize the full content ecosystem to build the trust, credibility, authority and visibility to grow and scale your business.

  • “Kristin is highly organized and efficient. She took the time to explore my business to better understand the needs of our customers and has helped us implement an effective campaign to grow our business and brand.”

    — Brian G., Coach & Wellness Professional

  • “We have a very short list of people we’d even want to talk to about helping us build the credibility we know we need to close the kinds of deals we want to close, and you’re it.”

    — Cybersecurity CMO

  • “Kristin is always crushing it!”

    —Anthony D., Nonprofit Advisor

Who’s in the Lab?

Close-up of a smiling woman with short, wavy brown hair wearing a navy blazer and white t-shirt, against a plain gray background.

Hello!

Hi, I’m Kristin, strategic communications advisor and founder of The Thought Leader Lab. The down and dirty: I’m a seasoned PR pro with more than 15 years of experience advising business leaders who want to earn trust and visibility, build authority and relationships and grow their businesses. I loved what I was doing, but over the years I noticed the same themes kept coming up: 

“The press is great, but it’s not converting for us…”

“We’ve done all these white papers and blog posts, have a podcast and post regularly on social, but somehow it feels like nobody knows who we are…”

“All this expert content is sucking up too much of our billable hours. We need to generate leads…”

“I want to get paid for my expertise, get more speaking engagements and sell my books, but I can’t seem to break through…”

After a decade plus of working with businesses large and small, I can definitively tell you the problems weren’t actually with visibility. 

They had nothing to do with products or services. 

And they weren’t even sales problems.

They were process and positioning problems. 

Disconnected content. Undefined metrics, sometimes even the wrong ones. Silos and leaks in time and money. All disguised as visibility problems. 

Inside the Thought Leader Lab, I work with business leaders that run the gamut from solopreneurs and early-stage startups to established organizations going through a growth or pivot stage to build authority, credibility, trust and visibility that drives value for their business and helps them make an impact.

GET STARTED
Close-up of a woman with curly brown hair, brown eyes, smiling, wearing a maroon blouse and a silver necklace with a pendant.

I’ve been there too!

I understand these problems not only because I’ve helped clients solve them, but because I’ve lived them myself as a solopreneur and creator of three different micro businesses in addition to my agency and consulting experience. 

I know first-hand that tail-chasing feeling of trying to market your business, create all the content, show up in all the places, spending ridiculous money on tools and services that only seem to make things more complicated and take up more time…it’s draining, frustrating and it shouldn’t be that hard. 

It took me years to finally figure out the solution wasn’t just to keep trying to do more or show up more.

I needed a process to connect the dots across the content ecosystem (owned, shared, earned, events and paid) so that each piece amplifies and supports the next. Once I started doing that, I saw my leads start growing rapidly. I grew a connected community of my target audience to thousands who were eager to read my newsletter, participate in my group program and buy my books. 

I knew that’s what my clients needed as well and since applying that approach, have driven integrated campaigns that have resulted in full enrollment for wellness programs, launched and sold-out summits and workshops, and helped clients become “go-to” expert sources for key media. 

The most impactful thread in all of this? Developing the visibility framework and strategy that propels business forward. That’s what we do together in The Thought Leader Lab. 

If you’re curious, and want to know where to start, click here to set up a free diagnostic to help you spot where elements are disconnected and where to start to fix them.

  • “Kristin is highly organized and efficient. She took the time to explore my business to better understand the needs of our customers and has helped us implement an effective campaign to grow our business and brand.”

    — Brian G., Coach & Wellness Professional

  • “We have a very short list of people we’d even want to talk to about helping us build the credibility we know we need to close the kinds of deals we want to close, and you’re it.”

    — Cybersecurity CMO

  • “Kristin is always crushing it!”

    —Anthony D., Nonprofit Advisor

Let’s Connect!

Ready to develop the visibility framework that propels your business forward? Let’s connect!

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